Space Nation team up with former Apple global head of marketing Allison Johnson to launch global astronaut experiences program
Space Nation, ranked first in Forbes? 10 European Growth Businesses to Watch in 2017, is partnering with West, the global venture studio founded by Allison Johnson, former Apple VP of Marketing and Communication.
Space Nation has already achieved several milestones this year: after setting a new crowdfunding record, raising its first million euros in just 43 minutes, Space Nation made history in May by becoming the first space company to be recognized as an affiliate member of the United Nation?s World Tourism Organization.
In August Space Nation signed a Space Act Agreement with NASA, and the agency will provide technical expertise as well as agency records, imagery and video for the app?s civil space-related content.
West, based in San Francisco, will design and execute the go-to-market programs for the global launch of the Space Nation Astronaut Program. West is comprised of former product, brand, and growth marketing strategists and designers from some of the world’s most valuable brands including Google, YouTube, Nike, Red Bull, and National Geographic Traveller.
“I was one of those kids who dreamed of becoming an astronaut but felt like it was totally out of reach without a degree in astrophysics and the physical and mental training of an extreme athlete,” said Allison Johnson, Managing Partner at West. “It turns out none of that is true. We want to ensure anyone even slightly interested in space has the chance to participate.”
Making astronaut experiences accessible to all
Space Nation?s CEO Kalle V?h?-Jaakkola explains, ?The free Space Nation Astronaut Program means that anyone with a smartphone can have an astronaut training experience.?
“Allison worked directly with Steve Jobs at Apple where she helped launch some of the most iconic products of our time. We?re looking forward to utilizing that expertise to bring space one step closer to everyone?s daily life”, V?h?-Jaakkola goes on to say.
?We’ve worked on all kinds of frontier technologies,” said Johnson, “But space represents the greatest frontier of all.? ?
The Space Nation Astronaut Program and app will be launched in February 2018.